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Sports Illustrated Swimsuit

Sports Illustrated Swimsuit 2025 Covers
Date

May 2025

Description

The Sports Illustrated Swimsuit 2025 covers lean into a classic editorial aesthetic, capturing subjects against rugged, coastal landscapes. With photography by Ben Watts and Ruven Afanador, the series features a diverse cast including Lauren Chan, Olivia Dunne, Jordan Chiles, and Salma Hayek. The imagery utilizes natural light and a warm golden hour palette to highlight the swimwear collection. Styled by Margot Zamet, the production incorporates elements of analogue film texture and a vertical format to maintain the traditional magazine cover layout.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color
Olive
Background

Ocean

Context

Advertising Campaign

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