Sports Illustrated Swimsuit
Sports Illustrated Swimsuit 2025 Covers

Date
May 2025
Description
The Sports Illustrated Swimsuit 2025 covers lean into a classic editorial aesthetic, capturing subjects against rugged, coastal landscapes. With photography by Ben Watts and Ruven Afanador, the series features a diverse cast including Lauren Chan, Olivia Dunne, Jordan Chiles, and Salma Hayek. The imagery utilizes natural light and a warm golden hour palette to highlight the swimwear collection. Styled by Margot Zamet, the production incorporates elements of analogue film texture and a vertical format to maintain the traditional magazine cover layout.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Olive
Background
Ocean
Context
Advertising Campaign
Associated creatives
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