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Sports Direct Christmas 2025 “Just Getting Started” 2026

About

Sports Direct presents their holiday campaign, 'Christmas 2025: Just Getting Started,' a project that bridges domestic festive gatherings with high-energy athletic movement. The film transitions between warmly lit indoor settings and outdoor training environments, highlighting the dual focus on lifestyle and performance sportswear. Produced by Iconoclast UK, the project integrates live-action technique with post-production and VFX contributions from RASCAL and Stray. The edit, managed by Stitch Editing, maintains a consistent rhythm alongside sound design and music by Killer crab men.

Brand

Sports Direct

Credits

RASCAL
Post Production / VFX
Iconoclast UK
Production
Stitch Editing
Stray
Post Production / VFX
Killer crab men
Music / Sound

Industries

Sportswear

Styles

HorizontalCommercial
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