Sports Direct: Christmas 2025 “Just Getting Started”
Brand
Date
Jan 2026
Description
Sports Direct presents their holiday campaign, 'Christmas 2025: Just Getting Started,' a project that bridges domestic festive gatherings with high-energy athletic movement. The film transitions between warmly lit indoor settings and outdoor training environments, highlighting the dual focus on lifestyle and performance sportswear. Produced by Iconoclast UK, the project integrates live-action technique with post-production and VFX contributions from RASCAL and Stray. The edit, managed by Stitch Editing, maintains a consistent rhythm alongside sound design and music by Killer crab men.
Style
Horizontal, Commercial
Industries
Event
Christmas
Background
Living Room
Context
TVC / TV Commercial
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