Sports Direct
Christmas 2025 “Just Getting Started”
Brand
Date
Jan 2026
Description
Sports Direct presents their holiday campaign, Christmas 2025 “Just Getting Started,” a project that merges domestic festive traditions with high-energy athletic movement. The film navigates between intimate indoor gatherings and outdoor sporting environments, establishing a connection between holiday celebrations and active lifestyles. The production, managed by Iconoclast UK, utilizes a live-action technique to highlight the collection through a series of dynamic sequences. Editorial pacing was handled by Stitch Editing, while RASCAL and Stray provided post-production and visual effects. The project features sound and music composition by Killer crab men.
Style
Horizontal, Commercial
Industries
Sportswear
Event
Christmas
Background
Living Room
Context
TVC / TV Commercial
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