South Staffs Water
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
South Staffs Water features a presenter across a series of vignettes to highlight the utility and quality of its services. Directed by AdSmart from Sky, the campaign transitions through domestic environments, including a kitchen and bathroom, before moving into industrial water treatment facilities and laboratories. The project employs a clean aesthetic and bright lighting to document the water treatment process. The live-action technique maintains a focus on infrastructure and the role of water in daily routines.
Style
Horizontal, Commercial, Clean
Industries
Beverages
Color
Cobalt
Jet Black
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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