Soundcloud’s Lovestory—30 is a music-focused brand project that captures a series of vibrant, sun-drenched vignettes. Following a protagonist as they move through coastal and domestic spaces, the film leans into a documentary-style aesthetic defined by warm golden hour lighting and natural light.
The edit balances rhythmic, energetic sequences with candid, live-action moments. Featuring a palette of coastal blues and saturated tones, the work utilizes handheld camera movement to emphasize an intimate, lifestyle-driven narrative. Production was led by Underhill, with post-production and visual effects provided by Ancillary Post.
