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Soundcloud: Lovestory - 30

Date

Mar 2023

Description

Soundcloud’s Lovestory—30 is a music-focused brand project that captures a series of vibrant, sun-drenched vignettes. Following a protagonist as they move through coastal and domestic spaces, the film leans into a documentary-style aesthetic defined by warm golden hour lighting and natural light. The edit balances rhythmic, energetic sequences with candid, live-action moments. Featuring a palette of coastal blues and saturated tones, the work utilizes handheld camera movement to emphasize an intimate, lifestyle-driven narrative. Production was led by Underhill, with post-production and visual effects provided by Ancillary Post.

Style

Documentary, Lifestyle, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries
Color
Navy
Pure White
Background

Ocean

Context

Brand Film / Corporate Video

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