Somos Martina
The Period Uniform
Brand
ProjectThe Period Uniform
Date
Feb 2026
Description
Somos Martina addresses the school uniform experience through 'The Period Uniform', a project designed to bring visibility to adolescent milestones. Developed by the team at Serviceplan Innovation, the narrative-driven video leans into a moody, cinematic aesthetic to capture the realities of the school environment. The film moves between school corridors, bathrooms, and controlled studio settings. Through a focused sequence, the project highlights the green uniform sweater as a central narrative device, utilizing vertical composition to frame the students' perspectives.
Style
Vertical, Cinematic, Moody
Industries
Public Awareness
Color
Forest Green
Pure White
Background
Textured Backdrop
Context
Brand Film / Corporate Video
Associated creatives
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