Solo
Legend of the Lemon Tree
Brand
ProjectLegend of the Lemon Tree
Date
Dec 2024
Description
Solo introduces Legend of the Lemon Tree, a narrative-driven campaign for the beverage brand that leans into atmospheric storytelling. The film follows a character journeying through a dense eucalyptus forest to discover a glowing lemon tree, focusing on the tactile process of gathering fruit for production. The project features cinematic live-action technique, utilizing warm color grading and natural lighting to establish a distinct visual identity. Production was led by Good Oil, with creative execution from BMF Melbourne and post-production by Fin Design + Effects.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Beverages
Color
Camel
Espresso
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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