Solo: Legend of the Lemon Tree
Brand
Date
Dec 2024
Description
Solo’s "Legend of the Lemon Tree" campaign is a narrative-driven commercial spot that explores the origins of the brand's citrus beverage. The film follows a protagonist through an atmospheric eucalyptus forest to a secluded, sun-drenched grove. Produced by Good Oil with creative oversight from BMF Melbourne, the project leans into a cinematic visual style. The spot utilizes live-action technique and warm color grading to emphasize the natural, earthy setting. VFX work by Fin Design + Effects rounds out the production, contributing to the glowing, sun-drenched aesthetic of the forest.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Camel
Espresso
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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