SOLELY FORTNIGHT COLLECTIVE’S REBRANDING CAMPAIGN FOR SOLEY FRUIT JERKY 2026

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Fortnight Collective leads the rebranding initiative for Solely, focusing on a refined packaging strategy for their organic mango whole fruit gummies. The project updates the visual identity by transitioning from bold, illustrative typography to a streamlined aesthetic that prioritizes product messaging and vibrant imagery. The commercial design features a revised color palette and updated layout, documented against a clean studio background to highlight the evolution of the brand. The campaign highlights the shift in packaging architecture through a comparative lens, incorporating clean vector-inspired compositions.