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BrandSOLELY
ProjectFORTNIGHT COLLECTIVE’S REBRANDING CAMPAIGN FOR SOLEY FRUIT JERKY
Comparison of Solely organic mango fruit gummies product packaging showing original and redesigned fruit jerky boxes

SOLELY FORTNIGHT COLLECTIVE’S REBRANDING CAMPAIGN FOR SOLEY FRUIT JERKY 2026

Associated creatives

Fortnight Collective
Fortnight CollectiveAgency / Creative

Tags

product packagingsolely fruit gummiesmango fruit gummiesfood packaging designpackaging redesignproduct box

Description

This image displays a packaging comparison from Fortnight Collective's rebranding campaign for Solely organic mango whole fruit gummies. The left side shows the original yellow and red product box featuring bold typography, organic fruit callouts, and a hand illustration holding a gummy piece. The right side shows the updated redesign with a vibrant red and yellow color palette, enhanced mango imagery, and streamlined product messaging. An arrow points from the original packaging to the redesign against a clean white studio background. The composition highlights the evolution of the brand visual identity and packaging strategy.

Style

Horizontal, Commercial, Clean

Techniques

Vector

Industries

CPG / Packaged Food

Color

Golden Yellow (50%)
Scarlet (50%)

Background

White Seamless

Context

Advertising Campaign