Sodii

Aug 2025

The brand identity for Sodii, a hydration salt manufacturer, centers on a vibrant visual language that balances clinical minimalism with organic, earth-toned textures. Through a series of editorial and commercial product photographs, the identity showcases a gradient-heavy packaging system that highlights the brand’s focus on clean design and functional aesthetics. Photographer Brendan Homan and the team at Divide execute the campaign by pairing the brightly colored hydration salt pouches and boxes with natural, tactile elements. The series utilizes natural light and a warm, monochromatic color palette to frame the products against stone surfaces, fresh citrus fruit, and minimalist domestic backdrops, emphasizing a lifestyle-oriented approach to hydration.

Warm, Clean, Commercial, Vertical

Natural light

Beverages

Solid Colour

E-commerce / Product