The brand identity for Sodii, a hydration salt manufacturer, balances clinical utility with organic, tactile aesthetics. The campaign leverages a warm, earthy color palette and minimalist product compositions to ground the brand in a natural, lifestyle-oriented space. Through a combination of lifestyle imagery and studio still life, the work emphasizes the brand's vibrant, gradient-heavy packaging design.
Captured by photographer Brendan Homan and featuring graphic design by Divide, the identity employs clean, natural light to highlight textures ranging from raw citrus and river stones to matte packaging and glass. The visual language favors a polished, graphic approach that translates across both outdoor utility shots and staged product displays.
