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BrandSodii
ProjectBrand Identity
Balanced stack of whole and sliced grapefruits on a glass with a Sodii hydration salt packet and salt pile on a tan surface.

Sodii Brand Identity 2025

Associated creatives

Divide
DivideGraphic Design
Brendan Homan
Brendan HomanPhotography

Tags

sodii hydration salt packethydration salt packetsalt packetgrapefruit stackwhole grapefruitsliced grapefruitglass with citrus slicespile of salt

Description

A striking still life product photograph created for Sodii's brand identity, captured by photographer Brendan Homan. The composition features a vertical stack of a whole grapefruit resting atop a cleanly sliced grapefruit half, which sits in turn upon a tall glass filled with citrus slices and liquid. At the base of the glass, a small red Sodii Everyday Hydration Salts packet stands beside a scattered pile of white salt grains. The entire arrangement is set against a warm, monochrome tan studio backdrop with smooth lighting highlighting the rich textures and vibrant pink and orange fruit flesh.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Crimson (40%)
Burnt Orange (30%)
Pure White (30%)

Background

Solid Colour

Context

E-commerce / Product