Snap Inc.
SPECS Visionaries
Brand
ProjectSPECS Visionaries
Date
Jun 2026
Description
Snap Inc. presents SPECS Visionaries, a portrait-driven campaign featuring Imogen Heap, Kaia Gerber, and Hoyeon Jung. Captured by photographer Steven Meisel, the series highlights the brand’s smart eyewear through high-contrast imagery. Technically refined through monochrome photography and soft lighting, the project positions the technology as a functional accessory. The visuals rely on a polished aesthetic and a minimalist studio approach to spotlight the wearable hardware.
Style
Horizontal, Commercial, Monochrome, Polished
Techniques
Soft Light
Industries
Consumer Electronics
Color
Jet Black
Off-White
Background
Grey Seamless, Sports Venue
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.