SNAP

Mar 2023

The SNAP brand identity project presents a cohesive visual language that merges high-contrast graphic design with polished editorial fashion imagery. Centered on a recurring yellow and black typographic grid, the work utilizes sharp vector shapes to establish a modern and rhythmic aesthetic across various applications, including event posters and street-level installations. Photography by Jared Bautista leans into moody, low-key lighting and atmospheric interior settings to capture the brand's subjects. The photography integrates seamlessly with graphic design elements by Rees Morgan, which leverage bold, clean typography and structured compositions to define the project’s overarching artistic presence.

Vertical

Typography

Advertising Campaign