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SNAP: Brand Identity

Brand
SNAP
Date

Mar 2023

Description

SNAP presents a comprehensive brand identity program that bridges graphic design and editorial photography. The project leverages bold, geometric typography and a high-contrast palette of yellow and black to establish a rhythmic visual system, appearing across both print applications and large-scale environmental posters. The visual language integrates heavy sans-serif typography with intimate, mood-driven portraits. Photographer Jared Bautista captures the campaign imagery, while graphic designer Rees Morgan manages the structured grid layouts and typographic overlays. These elements converge in an editorial series featuring detailed styling, characterized by polished fashion aesthetics and chiaroscuro lighting techniques.

Style

Vertical

Techniques

Typography

Color
Jet Black
Context

Advertising Campaign

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