Smirnoff: Raspberry Crush
Brand
Date
Apr 2024
Description
Smirnoff leans into a festive, high-energy aesthetic for its Raspberry Crush commercial. The spot focuses on a social outdoor gathering, utilizing a vibrant color palette and warm lighting to capture the atmosphere of a garden party. Featuring a live-action technique, the production highlights candid moments of interaction among a diverse group of friends. The project integrates music and sound design curated by SoStereo to support the upbeat, celebratory tone of the campaign.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Crimson
Forest Green
Pure White
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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