Smirnoff: Freedom Punch 15
Brand
Date
Dec 2025
Description
Smirnoff presents this commercial spot for the Freedom Punch 15 cocktail, featuring a social gathering centered around outdoor mixology. The film captures the preparation of the beverage, with a focus on the pour, fresh fruit garnishes, and the assembly of the serve in a festive, sunlight-drenched setting. Produced with creative direction from 72andSunny NY, the project utilizes live-action technique to highlight the ingredients and social atmosphere. The edit features on-screen typography to provide recipe instructions and ingredient lists, set to an original score by MAS-Music and Strategy. The production leans into natural light to establish its warm, communal aesthetic.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Pure White
Crimson
Context
TVC / TV Commercial
Associated creatives
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