Sky's promotional campaign for the second season of Brassic channels the series' signature dark comedic tone through a series of eccentric, high-contrast vignettes. The film moves between the mundane setting of a supermarket and the solemnity of a funeral parlor, balancing absurd character moments with a somber, cinematic aesthetic.
Produced with a raw, live-action technique, the promo leans into muted tones and natural lighting to establish its atmosphere. AdSmart from Sky oversaw the agency and creative direction for the spot.