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Skoda Sverige

Kör lugnt i jul - Škoda Christmas Slow Zones
Date

Dec 2024

Description

Skoda Sverige explores the importance of traffic safety during the winter season in the campaign 'Kör lugnt i jul - Škoda Christmas Slow Zones.' Set within a quiet, snow-covered neighborhood, the automotive campaign captures community perspectives on speed management near local schools during the holiday period. The film utilizes a documentary approach to document residents discussing road safety, leaning into a moody aesthetic. The production captures the seasonal atmosphere through cinematic, live-action techniques and a distinct analogue film texture, emphasizing the reality of winter driving conditions.

Style

Documentary, Horizontal, Cinematic, Moody

Techniques

Analogue / film

Industries

Mass Market Automotive

Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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