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Shopbop: Summer Trends 2024

Brand
Shopbop
Date

May 2024

Description

Shopbop’s Summer Trends 2024 campaign is a fashion editorial series that leans into a relaxed, sun-drenched aesthetic. Photographed by Tom Schirmacher with art direction by Myles Ashby, the imagery utilizes bold, warm color palettes and textured architectural backdrops to anchor the seasonal collection. Featuring models Melodie Vaxelaire and Paula Anguera, the work captures a variety of summer silhouettes—ranging from intricate crochet knitwear to vibrant printed sets—set against vintage vehicles and sun-lit outdoor environments. The visual narrative relies on natural light and the filmic quality of analogue photography to emphasize the tactile details of the clothing and accessories. Hair styling by Dora Roberti and makeup by David Koppelaar complete the sun-soaked look.

Style

Editorial, Warm, Clean, Vertical

Techniques

Natural light, Analogue / film

Industries
High Street Fashion
Context

Advertising Campaign, Lookbook

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