Shopbop

May 2024

Shopbop presents Summer Trends 2024, a fashion editorial campaign that leans into saturated, warm-toned palettes and tactile garment textures. Captured in a series of sun-drenched outdoor settings, the imagery utilises bright natural light and sharp cast shadows to highlight seasonal knitwear, structured accessories, and vibrant patterned textiles. Photographer Tom Schirmacher collaborates with art director Myles Ashby to construct a relaxed, golden-hour aesthetic defined by analogue film techniques and clean, graphic compositions. The campaign features models Melodie Vaxelaire and Paula Anguera, with hair styling by Dora Roberti and makeup by David Koppelaar.

Editorial, Warm, Clean, Vertical

Natural light, Analogue / film

High Street Fashion

Advertising Campaign, Lookbook