Shop Julietta, Monday Swimwear

Jan 2025

Shop Julietta and Monday Swimwear partner for a sun-drenched fashion campaign that highlights intricate, sculptural gold jewellery against the rugged textures of a coastal landscape. The imagery captures a series of intimate portraits and close-ups, leaning into an editorial aesthetic that celebrates the interplay between metallic statement pieces and the organic environment. Photographer Emily Abay employs natural light to craft a warm, luminous atmosphere, relying on the vibrant tones of golden hour to create deep silhouettes and rim lighting. With art direction by Mandi Hayes and hair and makeup by Katie Angus, the production maintains a consistent coastal mood, focusing on the tactile quality of seashell-inspired motifs and chunky link accessories.

Editorial, Vertical, Warm, Golden Hour

Natural light

Advertising Campaign