SHOE SHOW, INC presents the 'Shoes For Every Next Chapter' campaign, a commercial project documenting personal milestones and family connections. The film traces the arc of a young man’s development, from athletic pursuits on the court to the celebration of his graduation and his transition into university life.
Produced by Supply&Demand, the campaign leans into live-action technique and warm, natural lighting to highlight domestic and outdoor settings. Creative direction was spearheaded by McKinney and William McVay, with extensive post-production handled by Hey Beautiful Jerk and Company 3 New York, and sound design provided by Tiny Lion.
