Shinsegae
Shinsegae V "Very Me Very Shinsegae"
Brand
Date
Jun 2025
Description
The "Very Me Very Shinsegae" campaign for Shinsegae highlights the brand's latest collection through a series of fashion editorial portraits. Captured by photographer Jang Dukhwa, the campaign features model Yoorim Bae in a range of structured and vibrant attire, from oversized tailoring to knitwear. The execution relies on a minimalist aesthetic, utilizing a clean, white seamless backdrop and soft lighting to direct focus toward the textures and silhouettes of the garments. The project leans into a commercial approach, emphasizing clear detail and a playful tone.
Style
Vertical, Commercial, Clean
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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