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·Shinsegae V "Very Me Very Shinsegae"

Model Yoorim Bae wearing an oversized black belted jacket and wide-leg trousers while holding a beige handbag against a white background.

Model Yoorim Bae in red cardigan and black skirt with floral embroidery against white seamless background for Shinsegae campaign

Model with dark curly hair in a red cardigan and black skirt holding a smartphone against a white background

Model in a black beret and coat holding a smartphone with a PopSocket against a white background.

Shinsegae Shinsegae V "Very Me Very Shinsegae" 2025

About

Shinsegae presents the 'Very Me Very Shinsegae' fashion campaign, featuring a series of studio portraits captured by photographer Jang Dukhwa. The campaign centers on model Yoorim Bae, showcasing a range of silhouettes from oversized tailored blazers to knitwear with intricate floral detailing. Utilizing a clean, minimalist aesthetic with soft lighting and a consistent white seamless backdrop, the imagery emphasizes texture and styling. The execution favors a commercial approach that highlights personal expression through structured accessories and deliberate wardrobe choices.