Esquire Korea

Jun 2026

In a striking editorial feature for Esquire Korea, the intersection of high-fashion luxury and youthful rebellion comes to life through a series of portraits that redefine the classic Dior aesthetic. Titled 규칙도 경계도 없다. 새로운 디올 보이들의 면면, this fashion campaign strips away the traditional boundaries of luxury menswear, opting instead for a raw, unfiltered look at modern masculinity. Under the discerning eye of photographer Jang Dukhwa, the project leans into a versatile range of visual languages, seamlessly transitioning from the nostalgic, warm tones of instant polaroid film to the crisp, high-contrast intensity of cinematic black-and-white studio photography. The imagery features models like Minki Kwon, whose presence anchors the shoot with a blend of confident minimalism and edgy poise. By integrating techniques such as low-key chiaroscuro lighting and dynamic VFX light streaks, the narrative moves beyond standard portraiture to capture a sense of movement and unbridled energy. The styling juxtaposes textured, monochromatic layering with sharp, industrial-inspired accessories, creating a cohesive yet rebellious vision of the new Dior identity. This project effectively strips back the noise, focusing on the interplay of texture, lighting, and expression to establish a fresh, evocative benchmark for luxury fashion storytelling that feels both timeless and aggressively contemporary.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion