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Shiatzy Chen

Incubation: A Realm of Creation. Mother’s Day
Date

Apr 2025

Description

Shiatzy Chen explores themes of origin and form in the "Incubation: A Realm of Creation" Mother’s Day campaign. Photographed by Sanko Chi, the editorial project centers on a series of sculptural poses that lean into surrealist aesthetics, utilizing textured studio backdrops and focused, chiaroscuro lighting to isolate the collection’s intricate silhouettes. Model Sabi Khazgaleeva features throughout the imagery, styled with bold, warm-toned makeup and retro-inflected hair. The execution emphasizes tactile fabric details—ranging from ostrich feathers to delicate ruffled tiers—against moody, low-key lighting setups that transition between deep olives and vibrant, glowing reds.

Style

Editorial, Vertical, Moody, Warm

Industries

Luxury Fashion Houses

Background

Textured Backdrop

Context

Advertising Campaign

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