Shanghai Tang: Shanghai Tang Winter 2024 陈漫艺术联袂「積翠」By 陈漫

Dec 2024

Shanghai Tang debuts its Winter 2024 collection, 'Ji Cui,' through a series of editorial portraits captured by photographer Chen Man. The campaign features model Jingwen Jia, highlighting a collection that merges traditional Mandarin-collar silhouettes with contemporary fashion sensibilities. Employing moody, low-key lighting and chiaroscuro techniques, the imagery emphasizes the interplay between deep black velvet, crisp white fabrics, and vivid green botanical accents. The aesthetic throughout the series maintains a focus on rich textures and sculptural silhouettes set against consistent, deep red backgrounds.

Editorial, Vertical, Moody, Warm

Low-key / chiaroscuro

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