Setia
Brand Identity
Brand
ProjectBrand Identity
Date
May 2023
Description
Fable&Co developed the brand identity for Setia, delivering a comprehensive suite of assets that bridge physical collateral and digital interfaces. The design system utilizes a minimalist approach, centering on an interlocking geometric logo and a distinct teal and black color palette. The project maintains a consistent aesthetic across print and screen, incorporating tactile paper textures and clean typography. The visual language extends into a responsive web and mobile presence, defined by dark-themed interfaces and high-contrast layouts. Execution involves the use of 3D render / CGI and minimalist design principles to frame the corporate identity within architectural environments.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Jet Black
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