Logo
Teal interlocking clover logo on dark curved textured black paper background
A laptop computer displaying a dark-themed brand identity website on a concrete surface with dramatic lighting
Setia brand identity collateral displaying typography, corporate statements, and photographic abstracts on dark surfaces
Multiple smartphones displaying Setia brand identity web designs on a textured grey concrete background.
Setia brand identity stationery presentation featuring a dark business card and a teal square card on textured grey surfaces.
Teal interlocking clover logo on dark curved textured black paper background
A laptop computer displaying a dark-themed brand identity website on a concrete surface with dramatic lighting
Setia brand identity collateral displaying typography, corporate statements, and photographic abstracts on dark surfaces

Setia Brand Identity 2023

About

Fable&Co developed the brand identity for Setia, delivering a cohesive visual system across print and digital touchpoints. The work centers on a minimalist teal geometric logo composed of interlocking rounded shapes, anchored by a dark, sophisticated color palette. The project incorporates tactile paper textures and clean, modern typography to establish a professional presence. Application spans across responsive web interfaces, mobile layouts, and corporate stationery, utilizing studio lighting and architectural backgrounds to showcase the brand's versatility through a clean and minimalist aesthetic.

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