Model with blonde hair wearing a black leather jacket and white scarf against a plain background

Model kneeling in blue matching shirt and trousers against a solid blue seamless studio background

Model seated on a black satin-draped sofa wearing a dark voluminous outfit against a neutral backdrop

Model wearing an oversized structured neutral beige coat against a dark background with dramatic lighting.

Close-up portrait of a blonde model holding her hands to her face with red nail polish against a dark background

Model with voluminous blonde hair wearing a striped polo dress against a weathered grey concrete wall.

Self Service Move on 2026

About

The Move on editorial campaign for Self Service effortlessly navigates the intersection of luxury fashion houses and contemporary portraiture, delivering a visual masterclass in minimalist design and high-fashion aesthetics. Through the lens of photographer Johnny Dufort, the project transcends traditional fashion photography by emphasizing the sculptural interplay between silhouette and texture. Stylist Suzanne Koller masterfully curates a selection of garments—from stiff-structured, voluminous beige coats to flowing black satin—that demand attention, while the presence of models Caitlin Soetendal and Signe Michaelsson brings a dynamic, living energy to each frame. The integration of motion blur alongside static studio strobe compositions creates a rhythmic, cinematic flow that defines the series. Hair stylist Olivier Schawalder highlights this sense of movement with voluminous, windswept waves, perfectly complemented by the soft, natural beauty aesthetic polished by makeup artist Thom Walker. By utilizing varied lighting techniques, ranging from direct natural light to precision studio strobe work, the team achieves a sophisticated balance of depth and clarity. The resulting imagery reads as a refined exploration of modern tailoring, anchored by a saturated, monochromatic palette that serves to heighten the tactile details of the clothing. This collaboration stands as a definitive statement on contemporary style, proving that even within a minimalist framework, the expressive power of luxury apparel remains unparalleled in its ability to command the viewer's gaze.