Seize the Awkward (Ad Council, AFSP, NAMI)
Let's Be Real
ProjectLet's Be Real
Date
May 2026
Description
Seize the Awkward’s latest campaign, Let's Be Real, explores the nuances of peer-to-peer communication through a series of intimate vignettes. Directed by Daniel Fry and produced by SMUGGLER, the project focuses on candid, honest dialogue set against a variety of environmental backdrops. Moving between sunlit wooded landscapes, coastal seawalls, and urban streetscapes at dusk, the production employs a cinematic live-action technique. The visual approach leans into muted color palettes and natural lighting to emphasize the weight of these quiet exchanges.
Style
Lifestyle, Horizontal, Cinematic
Industries
Public Awareness
Color
Jet Black
Navy
Beige
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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