SCMP Style South China Morning Post Style Magazine

Aug 2026

In this sophisticated fashion editorial for SCMP Style, the creative team presents a visual exploration of Van Cleef & Arpels’ latest collection, masterfully weaving together the brand’s storied design heritage with a contemporary aesthetic. Through a series of intimate portraits, the project leans into editorial minimalism to highlight the interplay between high jewellery and tactile textiles. Photographer Matthieu Delbreuve employs a masterful balance of studio strobe lighting and natural light, allowing the intricate blue cabochons, gold link bracelets, and geometric ear cuffs to emerge as the central narrative. Fashion editor and stylist Joanne M. Kennedy orchestrates a textural dialogue, pairing sheer silks, ruched leathers, and faux fur against the metallic luster of the jewellery to ground the pieces in a tangible, modern context. The deliberate use of chiaroscuro lighting in certain frames adds a cinematic dimension, elevating the collection from mere accessory display to a compelling study of form and elegance. Featuring the distinct presence of model Iana Godnia, the campaign captures a sense of quiet grace, where organic movement—such as wind-swept hair or a subtle gesture—perfectly complements the structured precision of the Egyptian-inspired motifs. With additional contributions from hair stylist Quentin Guyen and makeup artist Emilie Plume, the series remains anchored in a refined palette, ensuring that every pavé diamond and lapis lazuli detail is rendered with clarity, ultimately resulting in a polished, highly curated showcase that redefines luxury jewellery photography.

Editorial, Vertical

Natural light, Studio strobe

Jewellery, Fashion