SCMP Style South China Morning Post Style Magazine

Jul 2026

The SCMP Style magazine covers capture the intersection of high-end editorial storytelling and contemporary fashion design, leaning into a bold, graphic aesthetic that demands attention. By alternating between the high-energy clarity of vibrant blue studio backdrops and the moody, cinematic intensity of low-key lighting, the project achieves a visual duality that defines the modern publishing landscape. Photographer Tobias Delcroix masterfully utilizes studio strobe techniques to ensure each subject is rendered with clinical precision, while the nuanced layering of accessories in the Hidden Gems feature highlights the meticulous vision of Fashion Editor and Stylist Joanne M Kennedy. Through a collaborative effort involving producers Sofia Potapova and Jorge Agut Rosell, the sessions emphasize a polished, editorial minimalism that celebrates both the individual and the collective. Models such as Akuol Deng Atem and Chris Xu bring a refined, high-fashion energy to the portraiture, which is further elevated by the deliberate, striking textures achieved through expert makeup artistry by Camille Siguret. These covers serve as a masterclass in controlled composition, proving that even within the constraints of a traditional media format, there remains significant room for artistic experimentation. Ultimately, the work stands as a testament to the power of deliberate, creative direction in magazines and media, where every shadow and accessory is placed with absolute intention to convey a narrative of sophistication and contemporary elegance.

Editorial, Vertical

Magazines, Media & Entertainment