SCMP Style South China Morning Post Style Magazine

Nov 2025

Hands Up! is a fashion editorial series for SCMP Style, centered on the intersection of luxury horology and industrial narrative. Photographed by Freddy Persson, the project utilizes chiaroscuro and moody, low-key lighting to emphasize the textures of formal tailoring and high-end timepieces. The imagery moves between intimate beauty portraits and larger, cinematic scenes, with subjects Felix Cheong-Macleod and Lydia Reid positioned against distinct settings like vault doors and architectural stairwells. With fashion styling by Joanne M Kennedy, the editorial explores the juxtaposition of polished metallics, rich fabrics, and tactile materials through a lens of clean, minimalist studio setups and gritty, shadow-heavy environments.

Editorial, Vertical, Moody

Editorial