SCMP Style South China Morning Post Style Magazine

Oct 2025

SCMP Style showcases the GUCCI Fall/Winter 2025 collection through a dedicated editorial series. Photographed by Myrthe Giesbers, the project leans into a minimalist aesthetic, utilizing clean, high-key studio lighting and geometric framing to highlight the collection's sculptural silhouettes and textures. Fashion editor and stylist Aryeh Lappin directs the visual narrative, featuring model Hunter Pifer in a sequence of dynamic, monochromatic ensembles and precise tailoring. The production incorporates professional hair styling by Kazu Katahira and editorial makeup by Alex Levy, supported by manicure work from Leanne Woodley. The series, featuring casting direction by Shawn Dezan, emphasises clear, graphic compositions through editorial, clean, and minimalist techniques.

Editorial