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SCMP Style South China Morning Post Style Magazine

Float On - Cruise Collections
Date

Nov 2025

Description

For SCMP Style, the 'Float On' cruise collection editorial channels a minimalist aesthetic, focusing on the tactile depth of high-end fabrics and structured tailoring. Captured by photographer Myrthe Giesbers, the series moves through a variety of textures—from intricate lace and delicate silk to heavy fur and tweed—against a neutral, controlled studio backdrop. Fashion editor and stylist Aryeh Lappin directs the focus toward clean silhouettes and balanced compositions, with hair by Ledora Francis and makeup by Ingeborg providing a polished, understated finish. The project, which also features casting by Christian Meshesha, emphasizes a contemporary editorial approach that allows the material qualities of the garments to command the frame.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

White Seamless

Context

Editorial

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