SCMP Style South China Morning Post Style Magazine

Jul 2025

Flexing With Flair is a fashion editorial feature produced for SCMP Style Magazine. The series focuses on elevated menswear, spotlighting the intersection of structured tailoring and intricate high jewellery accessories. Photographer Pablo Freda captures model Fabrizio Kindli across a variety of polished studio portraits. The execution leans into a clean, minimal aesthetic, utilizing soft, diffused lighting to emphasize fabric textures—ranging from delicate lace and leather to wool and jacquard—while highlighting statement brooches, crystal ear cuffs, and layered necklaces. Creative input includes styling by Joanne M Kennedy, with hair by Melisande Page and makeup by Anna Sadamori. The project maintains a cohesive, editorial tone through the use of neutral backdrops and controlled, high-key studio setups.

Editorial, Vertical, Clean

White Seamless

Editorial