Schutz

Mar 2025

The Schutz Spring 25 campaign for the fashion house showcases a series of editorial portraits that blend modern structural geometry with elevated footwear. The imagery utilizes a mix of natural light and sharp, direct shadow play to emphasize the textures of the collection, from sheer fabrics to polished leathers. Creative director Luciano Schmitz worked alongside photographer Lufre to anchor the footwear against minimalist architectural backdrops and expansive coastal settings. The project leans into a clean, editorial aesthetic, with post-production by Matheus Freitas maintaining a consistent color palette across the series. Techniques include analogue film and high-contrast composition to highlight the seasonal silhouettes.

Vertical, Clean

Natural light

Advertising Campaign