Schutz
Schutz Spring 25
Brand
ProjectSchutz Spring 25
Date
Mar 2025
Description
The Schutz Spring 25 campaign captures a collection of editorial fashion portraits defined by clean compositions and crisp, natural light. The imagery balances minimalist architectural settings with organic coastal backdrops, foregrounding the textures of the apparel and footwear. Photographer Lufre executes the project with creative direction from Luciano Schmitz. The series utilizes a mix of analogue film aesthetics and precise color grading, with retouching by Matheus Freitas to unify the campaign's commercial visual language across diverse indoor and outdoor environments.
Style
Vertical, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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