Schön Magazine

Jul 2026

In Reframing Sport, a striking fashion editorial commissioned by Schön Magazine, the boundaries between high-end sartorial elegance and the functional ethos of athletic apparel are fluidly dismantled. Through the lens of photographer Alessandro Oliva, the project leans into a documentary sensibility, capturing model Christian Mammana as he navigates the intersection of urban landscape and high fashion. By utilizing the raw, honest texture of 35mm film and cinematic natural light, the editorial avoids the polished artificiality often associated with the luxury sector, instead favoring an aesthetic of grounded reportage. The visual narrative plays with stark architectural geometry, where structured concrete and residential surroundings serve as a neutral stage for a wardrobe that spans from technical outdoor jackets to metallic gold trousers. Oliva captures the quiet tension between the mundane urban environment and the bold, luxurious styling, resulting in a series that feels both contemporary and timeless. This portrait-oriented collection succeeds by juxtaposing formal elements with sportswear, ensuring that every garment—whether a hooded windbreaker or a layered burgundy vest—is elevated through thoughtful composition and sharp, defined shadows. By masterfully blending lifestyle photography with classic editorial minimalism, the production creates a visual dialogue that effectively reframes the traditional notions of performance-wear within the elevated context of modern luxury fashion.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion