Schön Magazine

May 2026

In a striking editorial collaboration for Schön Magazine, actress Hari Nef steps into the world of Loewe with a series of images that masterfully balance high-fashion luxury with the intimacy of the domestic sphere. This fashion campaign explores a cinematic aesthetic, leaning heavily into atmospheric storytelling to frame Loewe’s seasonal collection within the unexpected, lived-in confines of vintage interiors. With styling by Jungle Lin, the project embraces a moody, editorial minimalism that juxtaposes voluminous feathered gowns and sharp tailored coats against the utilitarian grit of blue-tiled bathrooms and the nostalgic warmth of floral-draped bedrooms. The execution relies on a blend of natural light and low-key chiaroscuro lighting techniques, which serve to emphasize the tactile quality of the garments and the solemn, focused presence of Nef herself. The deliberate use of set designer Laura Hughes becomes apparent in the layered, surreal compositions, where the boundary between private space and public presentation blurs through reflective mirrors and carefully curated props. Hair stylist Blake Erik contributes to the cohesive visual identity with a sharp, sleek bob that complements the collection's structural elements. By merging lifestyle warmth with the precision of studio-grade portraiture, the shoot creates a captivating narrative that elevates everyday settings into a theatrical stage for high-end design.

Editorial, Editorial, Cinematic, Vertical, Cinematic, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion