Schön Magazine
not the point







Jul 2026
In the latest fashion editorial feature for Schön Magazine titled not the point, photographer Giuseppe Attanasio masterfully explores the intersection of contemporary masculinity and personal identity through a series of high-impact imagery. Working with model Laro Junior, the project leans into an aesthetic of editorial minimalism that deliberately prioritizes the interplay between intricate body art and the sophisticated textures of modern menswear. Across a cohesive set of studio portraits, the production utilizes a versatile blend of studio strobe and natural light to emphasize the sharp silhouettes of vinyl tops, distressed leather, and layered denim. By employing a recurring split-composition technique and diptych framing, the series forces a rhythmic contrast between the model’s dynamic, expressive poses and more static, focused portraits. This approach avoids traditional fashion tropes, instead creating a polished, narrative-driven space where the subject’s tattoos become just as vital a design element as the apparel itself. The resulting work remains rooted in the conventions of luxury fashion photography while maintaining a raw, human edge. Through a careful balance of styling and composition, Attanasio captures a portrait of style that feels both timeless and deeply current, ensuring that every frame serves to heighten the visual impact of the garments and the subject alike.
Editorial, Editorial, Vertical, Vertical
Studio strobe, Studio strobe
Luxury Fashion Houses, Fashion