Schön Magazine: Momentum

Brand

Schön Magazine

Date

Apr 2025

Description

Momentum is a fashion editorial series produced for Schön Magazine that centers on dynamic, sculptural movement. Captured by photographer Maximilian Mair with fashion styling by Patrick Clark, the project explores the interplay between the human form and industrial structures, utilizing both minimalist studio settings and urban-adjacent backdrops. The imagery relies on clean, soft natural light to emphasize the textures of contemporary apparel, ranging from structured knitwear to relaxed sportswear. With a focus on geometric composition and unconventional posing, the editorial highlights an authentic, contemporary aesthetic through a neutral color palette. This project showcases a cohesive visual narrative where the styling—curated by Clark—complements the architectural quality of the poses.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Pure White

Background

White Seamless

Context

Editorial