Schön Magazine

May 2026

Schön Magazine presents In Her Own Parade, a Louis Vuitton special that masterfully navigates the intersection of luxury fashion and whimsical, non-conformist storytelling. This editorial campaign captures an eclectic spirit, juxtaposing high-end accessories with unexpected, rugged props like climbing gear, musical instruments, and childhood toys. The project, brought to life through the lens of photographer Carlos Roca, leans into a cinematic narrative that feels both intimate and surreal. Stylist Juliette Da luz curates a sophisticated wardrobe of structured coats and textured knitwear, seamlessly blending artisanal luxury with a playful, off-beat sensibility. With hair styling by Vasso Vasiliki Stathopoulou and makeup by Emilie Mattei, the aesthetic remains grounded in an organic, authentic beauty that avoids overly polished artifice. Much of the visual allure stems from the choice of 35mm film, which lends the series an authentic analogue texture and a timeless, nostalgic warmth. Whether capturing candid moments on quiet suburban streets or framing portraits against minimalist backdrops, the work utilizes natural light to emphasize the rich tactile qualities of the Louis Vuitton leather goods and textured textiles. By favoring a deliberate editorial minimalism, the collection transcends traditional fashion photography to create a series of dreamlike, narrative-driven images that invite the viewer into a thoughtful, curated world of luxury travel and quiet curiosity.

Lifestyle, Editorial

Natural light, Natural light, Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion