Schön Magazine

Sep 2026

Schön Magazine captures the enduring legacy of athletic aesthetics in its latest streetwear project, from '67 to now | adidas originals. Moving beyond conventional fashion catalog tropes, this editorial feature recontextualizes iconic silhouettes through a bold, mixed-media lens. By blending high-key studio fashion photography with raw, artistic interventions, the team creates a visual dialogue between archival heritage and contemporary grit. Photographer Jonas Huckstorf anchors the session in a stark studio environment, yet the compositions are anything but static. Fashion editor and stylist Ingo Nahrwold expertly leans into a monochromatic denim palette, accented by the brand’s signature three-stripe motif, while models Grace Epolo and Luthando Ngema provide a dynamic, self-assured presence. The project gains its unique personality through the application of graphic collage techniques, where hand-drawn vectors, starbursts, and torn-paper aesthetics break up the traditional frame. This interplay between clean, high-key lighting and distressed, hand-drawn flourishes results in an editorial experience that feels both classic and distinctly current. By embracing an artistic, vector-driven approach to streetwear documentation, the collaboration honors the storied history of the adidas Originals line while simultaneously pushing it into a modern, illustrative space. The result is a cohesive series that feels like a rhythmic, visual archive of how performance-inspired apparel continues to define the landscape of global urban fashion today.

Editorial, Vertical, Graphic

Soft Light

Streetwear

White Seamless, Residential Building

Editorial