SBB’s Career Changer campaign, featuring Seline, traces a professional narrative through a series of personal milestones. The project utilizes a documentary style to juxtapose early life experiences with a diverse range of professional roles and personal pursuits, ranging from pharmacy work to outdoor travel.
Produced with a focus on clean, live-action techniques, the campaign highlights the arc of individual career growth. Creative work was led by Farner Consulting, with production and post-production managed by Shining Film, and audio direction provided by David Stoltzenberg at Berg & Dahl.
