lululemon: Why We Made This - ABCJ
Brand
Date
Dec 2025
Description
Lululemon showcases its ABC Jogger in a commercial project that captures the balance between urban movement and everyday comfort. The film cycles through studio portraits and active lifestyle scenes, including travel preparations and transit commutes. Good Fortune Collective leads the creative execution, which employs live-action techniques to emphasize the garment's versatility across different environments. The visual language contrasts crisp, controlled studio compositions with the dynamic energy of cityscapes.
Style
Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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