SAVEME

Jul 2021

The brand identity for SAVEME establishes a flexible visual system across both physical packaging and digital interfaces. Developed by SKINN, the project centres on a modular graphic language that transitions from custom-labeled beverage cans to a modern e-commerce web platform. The design prioritizes bold typography and minimalist layouts, utilizing varied artistic treatments like gradients, illustrative patterns, and distinct graphic icons. This approach ensures a cohesive, eclectic aesthetic that remains legible across diverse touchpoints, including shipping collateral and product stacks. Technically, the presentation leans into clean, studio-lit commercial photography and 3D render / CGI elements to highlight tactile textures and metallic finishes. The system balances structural precision with expressive, hand-drawn design accents.

Horizontal, Commercial, Clean

Beverages

White Seamless

E-commerce / Product