sass&bide

May 2025

The Sass & Bide Winter 2025 collection campaign features a series of editorial portraits that explore the interplay between structured luxury fashion and organic environments. Captured by photographer Robbie Fimmano, the imagery moves between minimal studio settings and lush, foliage-heavy backdrops to highlight the seasonal collection's focus on heavy textiles and architectural silhouettes. With creative direction and styling by Bridie Gilbert, the campaign portrays model Lili Sumner through a lens that emphasizes rich textures—including shearling, leather, mohair, and denim—against both stark, clean interior lines and dense forest landscapes. Hair and makeup by Jasmine Abdallaoui further define the aesthetic, often utilizing sleek styling and bold lip colors to complement the collection's formal, contemporary tone. The production makes extensive use of natural light and raw film aesthetics to ground the diverse range of winter ensembles.

Editorial, Vertical, Clean

Natural light

Advertising Campaign