sass&bide: Sass & Bide Winter 2025 Collection

May 2025

The Winter 2025 campaign for Sass & Bide offers a tactile exploration of cold-weather silhouettes, set against a backdrop of contrasting natural environments and minimalist interior architecture. Captured by photographer Robbie Fimmano, the series features model Lili Sumner in a diverse range of seasonal pieces, from voluminous shearling-lined jackets and cable-knit sweaters to fluid silk dresses and sharp denim ensembles. Creative direction and styling by Bridie Gilbert anchor the collection, balancing the structure of tailored outerwear with the soft, organic elements of forest settings and greenhouse foliage. The editorial imagery—refined with hair and makeup by Jasmine Abdallaoui—utilizes natural light to emphasise the rich textures of leather, wool, and mohair throughout the range.

Editorial, Vertical, Clean

Natural light

Advertising Campaign