SAP explores future workplace evolution in the 'Day 6' project, a commercial film that imagines a world of floating transport and digital-first environments. The piece integrates 3D render / CGI environments with motion graphics to visualize AI-driven workspaces and advanced connectivity.
Developed in collaboration with BBDO New York, the spot uses clean corporate typography to frame its concepts against a deep blue digital backdrop. Media strategy for the rollout was handled by Manning Gottlieb OMD and Adylic.
