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SAP "Change the Game" NBA All Star Game Activation 2018

About

SAP collaborated with the NBA for an activation at the 2018 All Star Game Tech Summit. This corporate project spotlights the intersection of business solutions and sports analytics, showcasing the integration of enterprise software into large-scale sporting environments. Featuring live-action technique and digital innovation system graphics, the presentation captures event installations and interactive technology zones. The narrative focuses on the deployment of digital transformation initiatives for high-performance data environments.

Brand

SAP

Credits

Momentum Worldwide
Agency / Creative

Industries

Enterprise & B2B Software

Styles

HorizontalCommercialCorporate
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