SAP Day 5 2023

About

SAP presents 'Day 5,' a commercial production within the enterprise and B2B software sector. The project employs a minimalist aesthetic, utilizing a clean pink and blue studio background to host a series of animated, kinetic typographic displays. The visual narrative centers on geometric compositions, featuring stacked gold and translucent ice-like cubes accented by arrangements of yellow flowers and red tulips. The motion graphics work integrates various financial and economic phrases, which anchor the technical focus of the sequence. Agency and creative development were managed by BBDO New York, with media support provided by Manning Gottlieb OMD and Adylic.