SAMUEL GUI YANG: edition x SAMUEL GUÌ YANG Chinese New Year Special Collection

Dec 2024

This fashion editorial captures the SAMUEL GUÌ YANG Chinese New Year Special Collection, blending contemporary tailoring with traditional silhouettes. Photographed by Annie Powers and styled by Jingjing Jia, the series features model Ling Tan across a variety of settings, from sun-drenched outdoor architectural spaces to moody, intimate interiors. The imagery leans into a clean, minimalist aesthetic, using natural light to emphasize the rich textures of silk satin, structured denim, and knitwear. Techniques such as analogue film and chiaroscuro lighting are employed to create a contemplative atmosphere, highlighting the collection's festive red palette and precise cuts. Ling Tan serves as the central figure throughout the campaign, navigating both urban and garden landscapes in a lookbook that balances modern design with quiet, domestic warmth.

Editorial, Vertical, Clean

Natural light

Lookbook