Samsung: Yadada
Brand
Date
Nov 2024
Description
Samsung’s Yadada project is a commercial spot centering on a young boy navigating a school hallway. The narrative follows him as he dances and engages with his smartphone, moving past lockers and peers with rhythmic ease. Executing a live-action technique, the production utilizes dynamic tracking shots to maintain a fluid, observational perspective throughout the setting. The aesthetic leans into a clean visual style, capturing the interaction between the talent and his device within the busy school environment.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Background
Hallway
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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