Samsung: Galaxy S25 Edge and Doechii Take the Stage
Brand
Date
May 2025
Description
Samsung introduces the Galaxy S25 Edge through a high-energy commercial featuring artist Doechii. The spot follows the performer as she traverses a suburban landscape in a classic car, accompanied by an unexpected passenger. Developed by agency BBH USA and directed by SMUGGLER, the film utilizes cinematic, live-action techniques to emphasize the device's integration into the scene. The visual direction leverages natural light and a warm color grade to maintain a clean, polished aesthetic across the vertical video format.
Style
Vertical, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Charcoal
Caramel
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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