Saks: 2021 Q4 Holiday: Chapter 2
Brand
Date
May 2023
Description
Saks presents its 2021 Q4 Holiday Chapter 2 campaign, a commercial project that channels the spirit of seasonal festivities through a series of intimate, high-energy gatherings. The film centres on a group of friends celebrating in a warmly lit, festive interior space. Produced by Golden Projects, the narrative utilizes a live-action technique to capture a joyful atmosphere. The aesthetic leans into a warm, golden hour palette, which emphasizes the rich textures of sequins, velvet, and candlelight throughout the sequence.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
Event
Christmas
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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